MÉCACI, Día de la Familia Campaign

Designed event marketing graphics and managed organic social for the Mexican Cultural Art Center of Indiana's Día de la Familia festival campaign. Refreshed the organization's website branding and messaging, and SEO-optimized the content to clearly communicate what they do and improve discoverability. Planned, designed, and published content across Instagram, building a steady posting rhythm in the lead-up to the festival. Recorded footage and B-roll on site and edited it into short-form reels, mixing event promotion with cultural storytelling that introduced the organization to new audiences.