FIESTA Indianapolis Campaign
ORGANIZATION
La Plaza
TYPE OF ORGANIZATION
Non-Profit
TOOLS
Adobe Illustrator, Photoshop, Canva, Salesforce (email marketing), Meta Business (social media scheduling)
OVERVIEW
Led organic marketing strategy for the 44th Annual Fiesta Indianapolis, Indiana's largest Latino festival. Planned, designed, and scheduled a bilingual (EN/ES) content campaign across Instagram and LinkedIn in the lead-up to the September event.
RESULTS
Results over a 4-week window (Jul 29 to Aug 25, 2026, Instagram):
-
20.1K views, up 122%
-
5.6K reach, up 152%
-
837 content interactions, up 244%
-
Reach to non-followers up 178% (audience expansion ahead of the event)
-
63 net new follows, up 103%
LinkedIn (company page):
-
11.3K impressions over 90 days (100% organic), 320 reactions
-
Last 30 days: impressions up 101%, reactions up 55%, reposts up 600% as the campaign ramped
Campaign in progress; event date Sept 19, 2026.
