ABOUT
Design with corazón, Strategy with Intention.
Amaré Studio creates intentional brand and human-centered digital experiences shaped by strategy, guided by empathy, and grounded in cultural authenticity.
OUR STORY
Founded in 2025, Amaré Studio is a Latina-owned boutique branding and web design studio based in Indianapolis.
In Spanish, Amaré means “I will love”...
a promise to design with corazón. At Amaré Studio, every brand and website is crafted with authenticity, cultural awareness, and a deep understanding of the human experience. We blend UX strategy with visual storytelling to create experiences that high-impact, intuitive, and human-centered.
Inspired by the Mexican Sagrado Corazón, our logo reflects resilience, pride, and creative fire. The heart celebrates heritage, and the flame symbolizes the passion that drives every project.
MEET THE FOUNDER
FERNANDA ALONSO, M.S.
Mexican-American designer Fernanda leads Amaré Studio, blending strategic thinking, cultural insight, and intentional design to craft refined digital experiences and elevated brand identities. With a Master’s in Human-Computer Interaction and a background in Visual Communication Design, her work is rooted in user experience, accessibility, and meaningful connection.
Her work is especially dedicated to Latino/BIPOC-owned businesses and nonprofits, helping brands communicate with cultural authenticity while positioning themselves confidently in competitive markets, translating complex ideas into clear, confident visual systems that support both users and business goals.
TESTIMONIALS
LOVE LETTERS
“Fernanda is a UX designer of rare talent, empathy, and dedication. She designed the website for my nonprofit organization and approached it not just as a design task, but as a true mission.
Her work brought clarity, beauty, and deep intentionality to our online presence. She's a phenomenal talent, but more importantly, she's the kind of thoughtful, mission-driven person who elevates every team she joins.”
Caroline Washington,
Founder of Decolonise All
TESTIMONIALS
LOVE LETTERS
"I recommend Fernanda wholeheartedly. She is exceptionally talented; deeply creative; and one of the rare professionals who listens with such intention that she can translate even an abstract idea into a stunning, concrete vision.
Working with Fernanda has been one of the best investments I have made in my business; I could not be happier and recommend
her 100%."
Dr. Ana María Lopez Caldwell,
CEO Dr. Ana Maria Consulting
TESTIMONIALS
LOVE LETTERS
“Fernanda is a very skilled and knowledgeable website developer, with excellent taste, a beautiful aesthetic, and a keen eye for what resonates with users. She is ideal to work with-professional, yet friendly, highly communicative, and proficient at her job.
She knew how to take the often unclear and confusing requests we made and deliver exactly what we were looking for. She was incredibly patient and understanding as we went back and forth requesting multiple changes and edits to the website.”
Danyse Lopez,
Made for Freedom Associate
TESTIMONIALS
LOVE LETTERS
"Fernanda has been great throughout our entire process of creating the website. She's responsive and makes sure to continually meet with you to hear your ideas and ensure your needs are met. She delivers everything in a timely manner, and her work is amazing.
She's always offering suggestions on how to allow your mission to truly have an impact, even providing advice in the nonprofit space beyond graphic design. She's open to feedback and will fix anything you want to change, which makes the whole process stress-free and collaborative."
Briasha Townsend,
Founder/CEO of Blessed On Purpose
