Paco's Taqueria

Led a full rebrand and digital overhaul for Paco's Taquería, refreshing the visual identity and building a system of branded templates the business could use day to day. The work spanned brand, print, web, and client-facing tools, giving the restaurant a cohesive look across every touchpoint and the assets to maintain it independently.

RESULTS

• Refined the visual identity into a cohesive system that holds up across every touchpoint, digital and print

• Unified the brand across the website, social templates, business cards, and client-facing documents so everything looks like it belongs together

• Equipped the business with reusable templates to keep the brand consistent on its own, without redesigning from scratch each time